Q: How does your new product line restore adult skin to baby softness?

A: We've created our entire JOHNSON'S^® SOFTLOTION^® and SOFTWASH^™ product line to deliver baby softness -JOHNSON'S^® products make adult skin behave more like baby skin.

Our products

add moisture to adult skin to help restore hydration to levels similar to baby's skin. They also

hold in restored moisture especially essential for chronically dry or extra-dry skin, and

nourish the skin, by improving its ability to absorb the moisture that is necessary to improve overall skin condition. Each product has been clinically shown to return adult skin back to its baby soft state.

Because JOHNSON'S^® recognizes that each woman's skin has its own special needs, we developed three varied products, each designed to deliver unique benefits.

24 Hour Moisturizing lotion is perfect for everyday dryness, adding back lost moisture and helping skin stay hydrated for a full 24 hours.

The Extra Care Healing Lotion uses a cationic formulation system that preferentially targets extra-dry skin. This makes it an ideal choice for women with chronically dry or extra-dry skin.

The Nourishing Renewal Lotion, our newest body moisturizer, nourishes the skin with long lasting moisture and vitamin antioxidants that are known to be essential for healthy skin.

Because JOHNSON'S^® knows just how important it is for skin to have the right amount of moisture and to retain that moisture, we didn't forget body washes. JOHNSON'S^® SOFTWASH^™ Body Washes are also formulated to go beyond the gentleness that JOHNSON'S^® consumers expect to deliver measurable moisture clinically shown to last for 24 hours!

Q: What is the difference between the products, if they all deliver the same result of baby softness?

A: 24 Hour Moisturizing line is a great lotion for everyday dryness.

It adds long-lasting moisture to increase and maintain hydration levels through 24 hours. In fact, in our study of 31 adults with clinically assessed dry skin, the JOHNSON'S^® 24-Hour Moisturizer was shown to deliver hydration levels that exceeded those of baby skin hydration levels after only a single application. Significant increases in skin hydration lasted for 24 hours.

Extra Care Healing Lotion is specially designed to add moisture to extra dry skin, and then significantly improve the skins ability to hold more moisture.

Our cationic emulsion system is designed to specifically target particularly dry skin, making this a great product choice for women with chronically dry or extra-dry skin. In a clinical study of 23 subjects, 100% showed clinical improvement for 24 hours after only a single application.

Nourishing Renewal is clinically demonstrated to help dull skin absorb more moisture deep within the surface of the skin.

In addition to moisture, it contains our unique complex, which includes Shea Butter, Green Tea Extract and vitamin-rich essential oils, comparable to those found on baby skin. These special ingredients are known to help improve skin elasticity, and skin elasticity can translate to rebound. Improved hydration and improved skin elasticity are essential to improving the look and feel of youthful, nourished skin.

Q: How does your Nourishing Renewal lotion deliver moisture deep within the skins surface to boost water absorption? And how does it hold onto this moisture once it has been restored?

A: The overall level of adult skin hydration is less than that of a baby's, and as we age, the skin also loses its baby-like ability to absorb the moisture that it critically needs. By improving the ability of the skin to absorb added moisture, it can work more efficiently to properly renew itself.

JOHNSON'S^® SOFTLOTION^® Nourishing Renewal Lotion is:

Specially formulated with these needs in mind. The Nourishing Lotion combines our latest formulation technology with our superior knowledge of how to get the best out of specific ingredients derived from mother-nature-the proof is in the clinical testing.

Scientifically shown to not only make skin hydration levels similar to that of baby skin, but this clinical study also demonstrates that with continued use, skin absorption can be improved and returned to levels similar to that of baby's skin.

Brimming with antioxidants, which are necessary for maintaining healthy skin.

Q: You said your body wash is the only one that can deliver 24-hour moisturization. How does it do this?

A: Our products use advanced technology to lock in moisture deep within the skins surface.

The JOHNSON'S^® SOFTWASH^™ Body Washes are clinically shown to deliver measurable skin hydration that lasts for 24 hours. Skin moisture is also essential for plumping the skin to leave it beautifully baby soft.

Most importantly, our wash rinses clean. Most other washes moisturize by leaving a layer of oil on the skins surface, which creates a heavy residue or slick feeling.

Q: What is that advanced technology?

A: The secret to our body washes is a unique balance of the most gentle cleansers, humectants, and emollients that lock-in hydration, while leaving you feeling clean and residue-free. We use gentle cleansers that do not over-dry or strip the skin of moisture, delivering 24 hour moisture from a body wash.

Q: Do JOHNSON'S^® products contain SPF?

A: No, JOHNSON'S^® SOFTLOTION^® body washes and lotions do not contain an SPF claim because they are designed to meet the everyday body moisturizing and nourishing needs of all skin types. The antioxidants in the lotions do serve to protect skin from normal environmental stress.

Women's faces are exposed to UV radiation no matter what season, so we should use facial lotions / facial products that have an SPF rating. For serious days at the beach, or other outdoor activities where the body will be exposed, an SPF rated lotion or cream is recommended.

Q: Are JOHNSON'S^® products gluten-free, alcohol-free and allergy-tested?

A: Yes, all JOHNSON'S^® SOFTLOTION^® and SOFTWASH^™ products are gluten-free, alcohol-free and allergy-tested.

Q: How do I contact JOHNSON'S^®?

A: If you prefer to contact us via telephone, please call our Consumer Information Center at 1-866-565-2229 Monday to Friday, 8am to 8pm EST. For more information on other ways you may contact us, click here to visit our Contact Us section.

Q: Can JOHNSON'S^® SOFTLOTION^® Body Lotions be used on the face?

A: Yes! As with any lotion, however, we recommend you use caution in the eye area.

Q: Where can I purchase JOHNSON'S^® SOFTWASH^™ and JOHNSON'S^® SOFTLOTION^® products?

A: JOHNSON'S^® SOFTWASH^™ and JOHNSON'S^® SOFTLOTION^® products can be found in many food, drug, mass, club, and specialty stores across the country and can be purchased online now at

Q: Can I use all of the JOHNSON'S^® SOFTWASH^™ Body Washes and JOHNSON'S^® SOFTLOTION^® Body Lotions on my newborn and other children?

A: JOHNSON'S^® SOFTWASH^™ Body Washes and JOHNSON'S^® SOFTLOTION^® Body Lotions are all great for use on adults and children. They are clinically proven mild and you can trust them for use on skin of all types. For the special needs of infant skin, try the JOHNSON'S^® line of baby products.